Free Reports
Welcome to your resource for fresh, new consumer and agent reports designed to ensure that you ALWAYS have the right collateral marketing piece to help you successfully grow your business.
You’ll find new additions to this page each month, so we invite you to bookmark us today and visit often to download your new reports!
Below you’ll find powerful free reports, tips and strategies for each as well as corresponding direct response postcards. Print a stack of these reports to give to clients, use as a ‘leave-behind’ piece for listing appointments, as an incentive for buyers to come into the office or as a collateral piece you can email in return for home buyer and seller’s valuable email addresses!
Got an idea for a FREE REPORT you'd like to see? Contact us today at pmc@prospectsplus.com!
6 Pitfalls of Overpricing Your Home
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Handling the price objection is one of the biggest stumbling blocks for agents, especially in a changing market. Let this free report do the talking and get sellers listening when it comes to understanding that the first rule of salability in any market is to price their home right the FIRST time.
Target Audience: Local FSBOs or Fence Sitting Sellers
Mailing Frequency: Every 2-3 weeks
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Fence Sitter: Seller Series cards:
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5 Factors that Cause Properties NOT to Sell
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Use this report as a means to open a line of communication with FSBOs and to spotlight that selling their home themselves is usually more than a Seller bargains for. This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!
Use it in conjunction with the FSBO series as a reason to consider your services as the best option for getting their home sold.
Target Audience: Area FSBOs Get started now!
Mailing Frequency: Every 2 weeks for best results.
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FSBO Series cards:
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Seller's Security Checklist:
6 Keys for Staying Safe When Showing Your Home
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This is a great tool for planting the seed with FSBOs that showing property can be risky business and that there is more to it than they might think. It spotlights you as a professional, an advocate for safety and someone who cares about the well being of people and their families.
Use it in conjunction with the FSBO series as a reason to consider your services as the best option for getting their home sold.
Target Audience: Area FSBOs Get started now!
Mailing Frequency: Every 2 weeks for best results.
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FSBO Series cards:
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After the Tax Credit:
5 Top Reasons It's Still a Great Time to Buy
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Now that the tax credit is over, spotlight all the reasons that it’s STILL a great time to buy! Use this handy tool to show renters the value in homeownership, and how it pays big to buy sooner rather than later!
Target Audience: Local renters and current homeowners that have been in their homes at least five years. Get a list today by searching our nationwide database. Get started now!
Mailing Frequency: Every 21 days for best results.
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Fence Sitter Series cards:
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Free Consumer Workshops: Goof Proof Tips for Success
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Hosting area Consumer Workshops is a win-win for savvy professionals in today's market. It spotlights you as an area expert, allows you to reach more people at once, opens new doors to expanded networks and—of course—brings you buyer and seller leads! Showcase your ability to teach and inspire—and build your book of business in the process!
Target Audience: Each workshop has a specific demographic: seniors, distressed property owners, first time home buyers.
Click here to search our data now!
Mailing Frequency: Two weeks and then again a week before event.
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Free Workshop Series cards:
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Six Tips for Selling Your Home in a Shifting Market
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When the national news is a constant barrage of "market watch" negativity, showcase the positive side of local markets and let homeowners know that sometimes "shifting" can be a benefit to them. Let all those would-be sellers still "holding their breath" and waiting for a change know that you're available to answer their questions and help them make an informed decision.
Target Audience: Current homeowners that have been in their homes at least five to seven years, and your sphere of influence list.
Click here to search our data now!
Mailing Frequency: Every 30 days for best results.
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Fence Sitter Series cards:
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Seven Must Know Facts About Short Sales and Foreclosures
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Thousands of agents per month are training to become distressed property experts and for good reason! With a national average of one in seven homeowners unable to make their mortgage payments, the need for qualified advocates has never been greater. Start reaching out to homeowners in trouble in your market area today with our easy to order, cost-effective direct mail postcards which offer this special free report just for them.
Target Audience: Your Sphere of Influence and farm area. Next, look for communities with high turnover and current foreclosure rate. Our nationwide bank of consumer data is available to aid you.
Click here to search our data now!
Mailing Frequency: Every 21-45 days for best results.1
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Short Sale and Foreclosure Series cards:
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For Sale By Owner First Aid
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Sometimes working with FSBOs requires a “make a friend first and a sale later” philosophy. Eager for valuable information, they’ll turn to you for the help they need when you offer this report. Couple this report with our time-tested, result-producing FSBO direct mail postcards and you’ve got a winning hand!
Target Audience: Area FSBOs found in the paper or you may wish to try LandVoice, where you can sign up to have leads dropped in your inbox everyday. We even have an automated version of FSBO marketing available here.
Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.
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For Sale By Owner Series cards:
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Five Keys to Selling Your Home Sooner
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This quick report offers five great ways to improve the marketability of their home and view you as the expert in your area! It’s a great postcard to offer to area Expireds who are wondering why their home didn’t sell and a great “foot in the door” strategy for helping them know you’re a resource they can trust.
Target Audience: Area Expireds
Mailing Frequency: Expireds tend to move quickly so be sure to send every 3-5 days for the first few weeks after they expire and follow up with a phone call!
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Expired Listing Series:
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Four Questions You Should Ask Every Buyer
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This is a great report for FSBOs still considering selling on their own. It spotlights the “what they don’t know about selling in today’s market can hurt them” reality. Use in conjunction with our powerful direct response postcards for FSBOs and you’ll brand yourself as the go-to agent for this market niche!
Target Audience: Area FSBOs found in the paper or you may wish to try LandVoice, where you can sign up to have leads dropped in your inbox everyday. We even have an automated version of FSBO marketing available here.
Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.
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For Sale By Owner cards:
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BusinessBASE™ System for Building Your Book of Business
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Download Agent Edition
Download Broker Edition
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Branding yourself as the agent to turn to in your market area takes consistency, timeliness and the right “touch.” Tap into this one simple system that can keep your career and referral base on track! It leverages the 3-7-27 Law of Prospecting says that in order to truly become top of mind for area customers it takes THREE contacts for them to recognize your name, SEVEN contacts for them to put your name with your business and TWENTY SEVEN to truly become a brand name. This free BusinessBASE solution will help you grow your book of business effectively both in the short term and for career longevity!
Target Audience: Your Sphere of Influence and farm area.
Mailing Frequency: Choose from one of our simple, smart series to easily and affordably “touch” your clients every 30-45 days.
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Sphere of Influence Multi-Series:
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Ten Ways to Prospect To and Support Local PTAs
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More than just a marketing strategy, this report is for you! Thousands of agents yearly successfully find their “niche” working with local school communities. This free REALTOR report walks you through how to build a powerful referral network in your market by partnering with school PTA and PTSA boards and leveraging this tight-knit group to do great things for area children and educators, all while creating customers for life!
Target Audience: Area Teachers
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Top Ten Checklist for Choosing a REALTOR
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There’s a lot of competition out there, and consumers are savvier than they’ve ever been. This is a great checklist to put on your website or offer to consumers who state they want to shop around for an agent. It tells them you're not afraid of the competition and that you're confident that the services you provide will always create the results they're looking for!
Download this report
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Once you've downloaded the reports, Click Here to use our automated Tax Credit postcard campaign to send to first time homebuyers in your area! It's easy AND affordable!
1 As recommended by the Direct Marketing Association
2 According to the National Association of REALTORS®
